People can’t ‘skim listen’ to audio. This means that the first 10-30 seconds of your podcast are CRITICAL to drawing in the listener – and keeping them tuned in. In this Tuesday Tip, we share our approach for making your podcast introduction more inclusive and compelling.
Stop Trying To Appeal To Everyone
If you think your ideal podcast audience is “everyone” or “the general public”, stop what you’re doing and take the time to think deeply about who you really want to impact. Learn why it’s dangerous to try to appeal to everyone – and why you need to get VERY SPECIFIC about your ideal target audience.
Try This Podcast Promotion Tip
There are a million ways to marketing and promote a podcast. In this Tuesday Tip, we share a simply promotion strategy for you to test out – and it’s all about creating buzz for upcoming episodes.
What Are Podcast Show Notes?
You may have heard the phrase “Visit our show notes!” in podcasts. But what are show notes and are they important? We explain all, as well as why show notes are valuable to the overall visibility and SEO of your website.
How To Get iTunes Reviews
“Please review us in iTunes!” – how often have you heard this on a podcast? iTunes reviews can be difficult to source – but they are very important to the overall ranking and visibility of your podcast. Discover different strategies for increasing your number of iTunes reviews.
Your Podcast Needs Marketing Images
Wait, what…there’s MORE work to creating a podcast than just audio?? You bet. (Well, if you want to maximise its reach, that is). This week, we are talking about marketing images (AKA social media tiles) – what they are, why they matter, and how to use them.