Being a guest on other people’s shows is an excellent way to boost your professional brand. After all, it’s free and instant exposure to a whole new audience! But what is the best way to do it? We share our thoughts on how to pitch yourself as a podcast guest – what to do, and what NOT to do.
Are you looking for a new communications channel to engage with your staff or stakeholders? Podcasts can serve as a valuable element of your comms strategy – one that caters specifically to an audience who loves the audio medium. Learn why you might want to consider creating a podcast for your organisation.
Any time someone comes across you or your organisation online – whether it be on social media, through email or your website – is an opportunity for you to promote your podcast. Discover this really simple podcast marketing tip that will help get your podcast noticed by everyone you contact!
How many people does it take to make a podcast? It depends on the type of show you’re creating, the time you have, and your budget. But it’s definitely worth considering WHO will be involved in the creation of your podcast, if you want to ensure it remains sustainable. Learn how you might go about building a podcast team.
People can’t ‘skim listen’ to audio. This means that the first 10-30 seconds of your podcast are CRITICAL to drawing in the listener – and keeping them tuned in. In this Tuesday Tip, we share our approach for making your podcast introduction more inclusive and compelling.