Why should you podcast for business? Part 1

Hi there! Christina and Aaron from Podcast Services Australia with you in your LinkedIn feed for another Tuesday Tip about podcasting. Now, today we're answering the question: "Why would I podcast for business?" And we're going to do this in two parts. So, in two videos because it is quite a big topic and we've got so many reasons so we're going to break it up into two videos. So, Aaron, can you share with us what's the first reason why we might podcast for business?

Well... your prospects are listening, one in three Australians listened to a podcast in the last week, but you can reach more qualified potential customers by utilizing a podcast. Hmm, yes, I've found this as well. So, I've been podcasting since 2013. So, I run a podcast, it's all about communication skills, public speaking and engagement in the workplace. It's called Stand Out Get Noticed and people find me through that podcast because they're in iTunes searching for public speaking, communication, confidence, stakeholder engagement and up comes my podcast. And then when they - when they listen and they like what I have to offer and they like my style, then they will reach out to me and they're already qualified because they know what I'm like, they know how I work, they - they know my approach.

So it's been a really beneficial way of bringing in those qualified leads. So podcasting will be profitable, we have another video about how podcasting is profitable so go and have a look at that too. And this has been the first part of our Tuesday Tip for why you should podcast for your business. We'll see you next week.

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