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podcast workshop for organisations

Wondering what a podcast workshop for organisations includes?

If you’re like most of our clients, you’re keen to get your team upskilled in creating and producing podcasts. Most likely, your team is super enthusiastic, but has little to no experience with the podcast process. Maybe you have equipment but no one knows how to use it. Or maybe your team just doesn’t know where to start.

And that’s OK! That is where a well-structured podcast workshop for an organisation comes in. Rather than going through months of trial and error, a single day or multiple training sessions gives your team a repeatable process they can own, follow, and build on. 

We at Podcast Services Australia in Melbourne have been running bespoke organisational podcast workshops since 2016, working with corporate teams, government departments, and universities across Australia. 

This article covers everything you need to evaluate whether a workshop fits your organisation: how a typical day is structured, which skill areas are covered, software required, what equipment is provided, what your team takes home and what it costs in Australia.

What does a podcast workshop for organisations include?

An organisational podcast workshop can cover the full podcast production process: strategy and planning, recording and interviewing, editing, publishing, and promotion. Or, it can cover a single topic - it really comes down to what your team needs. For example, some of our clients want to focus on the technical side - using podcast equipment and editing, while others want to focus on content planning and interview skills. 

All of our podcast training workshops and courses are customised to your needs. We usually start with a conversation to learn more about what you’re looking for and the results you’re after - from there, we suggest a format and scope. 

How a podcast workshop day is typically structured

Most of our workshops run as either a half-day (3.5 to 4 hours) or a full day (6 to 8 hours). The format you choose determines how deep we go into each skill area and how much hands-on practice your team gets during the session itself.

For a half day workshop, we usually recommend picking 1-2 skill areas to focus on. Or, it could give a general, high level overview of the entire podcast process.

A full-day workshop will allow us to address 3-4 skill areas, along with a general understanding of the full podcast process. 

A typical full day workshops agenda looks like:

  • 9.00-10.30am: What makes a podcast successful? Podcast strategy: establish objectives, define your target audience, determine success measurements
  • 10.30-11.30am: Content planning: how to plan and script a podcast episode that aligns with your goals and audience
  • 11.30am-12.30pm: Introduction to podcast recording equipment - have a play, record a test podcast. Microphone technique, how to create great audio.
  • 1.00-3.00pm: Podcast editing in Audacity - tools, tips and workflow
  • 3.30-4.30pm: Introduction to podcast hosting, launch and promotion. Tips for marketing your podcast and growing your listenership. 
  • 4.30-5.00pm: Establish your podcast roles and internal team workflow. Tips for sustaining the podcast. Agree on next steps. 

Participants leave with a documented episode plan, a workflow they can hand off internally, and practical confidence from having worked through each stage during the session rather than just watching it demonstrated.

Please note that the above is a very jam packed agenda. If your team wants in-depth training on specific topics, we recommend increasing the scope of the training to multiple days, or reduce the number of skills covered in a single day. 

For example, we have run many full length podcast training courses for staff and researchers at The University of Melbourne. These courses typically ran as 4 x 2 hour sessions across consecutive weeks. 

The core skill areas covered in an organisational podcast workshop

A solid corporate podcast workshop covers the full range of skills your team needs to know in order to get your podcast off the ground. We structure content into distinct skill clusters so participants understand exactly which stage of the process they're working on at any given time.

Podcast Strategy & Planning

This is where the foundational work happens, and it's the stage most in-house teams skip entirely. But podcast planning makes a huge difference to the end result! In this session, participants define the podcast's purpose, intended audience, and tone. Skills covered include: creating an audience avatar, choosing a format (interview, narrative, or co-hosted), a series structure (ie weekly, monthly, seasonal), building a content pillar framework, and deciding on success measurements.

Proper planning is the single biggest factor in whether a podcast is sustained over time. Teams that skip this stage tend to lose momentum quickly, or end up producing episodes that don’t hit the mark with their audience. 

Podcast Equipment, Recording and Room Setup 

This is the “fun bit” for many of our participants! This session covers what equipment to use (or how to set up and use the equipment you already have), microphone placement, camera setup (if you’re doing a video podcast) managing room acoustics, handling nerves on the mic, helping your guest feel relaxed, and leading a conversation that produces clean, usable audio. 

Participants practise with real equipment during this session - we can provide equipment for everyone if required. Common recording mistakes, such as room echo, inconsistent levels, and unstructured interviews, are addressed directly with practical guidance.

Participants will learn how to handle different formats and setups - for example, 2, 3 or 4 speakers, either in-person or remote. For recording remote speakers, we can teach your team how to use a dedicated online recording platform like Riverside or Zencastr. 

Interviewing & Presentation Techniques

What’s the point of having crisp, perfect audio if the actual content is terrible? This is where our interview and presentation skills training comes in. Our lead trainer, Christina Canters, has over 10 years experience as a professional trainer and coach in public speaking and communication skills. 

If your team struggles with conducting interviews, reading from a script, being confident behind the microphone, or telling effective stories, we can run a specialised session to support their communication development. 

Podcast Editing Training 

The editing block introduces Audacity, a free editing software. We show participants how to import audio, reduce background noise, cut out sections, add intros and outros, and export for distribution. The emphasis is on producing a clean, professional result without requiring a trained audio engineer's ear. 

For editing sessions, participants will require their own laptop with Audacity downloaded, headphones and computer mouse (trust us, editing is MUCH easier with a mouse!). If your organisation already has a license for a different editing software, let us know. 

We provide easy-to-follow physical handouts and sample audio to edit. 

Editing usually has the steepest learning curve, so we keep it super simple and teach the 10-12 commands you’ll use most frequently. We strongly recommend allowing at least 2 hours for the editing session. And lots of coffee.

Publishing and Promotion

Now we’ve got our episodes ready to go - how do we get them heard? The Publishing & Promotion session covers what a hosting platform is (and why you need one), how RSS feeds work, and how to get your podcast into Spotify and Apple Podcasts. 

We teach best practices for designing artwork, and writing titles and descriptions for your podcast episodes, to maximise their visibility (so many people get this wrong, it’s ridiculous). You’ll learn how to present the podcast on your website. We also cover promotion strategy: how to share episodes through internal channels, social media, and email, plus which metrics to track. 

What participants need to bring

Hardware and software participants typically need

  • Each participant needs a laptop, with Audacity pre-installed before the day (for editing sessions only). 
  • Headphones or earbuds are essential for editing, along with a mouse. 
  • A stable internet connection is required for any cloud-based tools.

What we provide on the day

  • We also bring presentation materials, printed workbooks or handouts, and production checklists, planning templates and publishing guides. 
  • We provide sample audio for editing sessions
  • No equipment? No worries! We can provide microphones, digital recorders, desk stands and headphones for up to 10 participants. 
  • Alternatively, for clients in Melbourne, The StudioPod setup takes this further: our super cute mobile recording studio comes to you, removing the need for participants to source or organise any equipment at all. 

What a bespoke podcast workshop for organisations costs in Australia

As all of our workshops and training are bespoke, our pricing is based on a number of factors. This includes:

  • Format: half day, full day, multiple sessions?
  • Number of people: are we training 1-2 people, or 8-10? 
  • Location: In-person or via Zoom? If in-person, we’ll need to incorporate travel fees if you’re outside Melbourne. 
  • Equipment: are we supplying equipment or bringing The StudioPod? 
  • What else is bundled in? For example, we often run a full Strategy Session instead of teaching the client how to do a podcast strategy. Or we conduct a Podcast Audit on the client’s existing podcast first. Or, we include a 12 months subscription to our managed hosting platform, or access to our royalty free music library. 

Why choose us? 

Generic podcast courses cover the mechanics well enough, but they are usually aimed at business owners or hobby podcasters. We have many years experience in training and producing podcasts for government departments, universities, health organisations and corporates, so we understand that you’re also trying to meet your organisation’s goals. We know what it’s like trying to keep multiple stakeholders happy, as well as being spread thin across multiple projects. 

This is why we tailor our training to work for you, your team, and your organisation. We have a strong focus on the strategic layer: why this podcast exists, who it genuinely serves, and how it connects to the organisation's broader communication goals. 

We’ve run podcast workshops for organisations including:

  • The University of Melbourne
  • Western Sydney University
  • Spotlight
  • Lavazza 
  • Western Sydney Migrant Resource Centre
  • Self Help Addiction Resource Centre 
  • Legal Aid NSW
  • Plenary
  • Narrabri Shire Council
  • Glen Eira City Council
  • Vanguard
  • Australian Maritime Safety Association
  • University of NSW

As an agency who produces podcasts for real clients, and has done so across multiple sectors, we bring operational credibility that a pure-training provider cannot match. For a deeper look at why organisations invest in branded audio, see our perspective on branded corporate podcasts and their impact.

We design each workshop around the organisation's specific brief, combining strategy, production skills, and practical exercises that reflect real-world publishing conditions. Teams finish their training with a plan they can actually execute. If you’re interested in a tailored podcast workshop, reach out to us directly to discuss your goals and receive a bespoke proposal built around your team's current capability and communication objectives.