{"id":75418,"date":"2023-02-20T04:07:53","date_gmt":"2023-02-20T04:07:53","guid":{"rendered":"https:\/\/podcastservices.com.au\/?p=75418"},"modified":"2023-02-20T04:07:59","modified_gmt":"2023-02-20T04:07:59","slug":"are-branded-corporate-podcasts-working-for-organisations","status":"publish","type":"post","link":"https:\/\/podcastservices.com.au\/are-branded-corporate-podcasts-working-for-organisations\/","title":{"rendered":"Are Branded Corporate Podcasts Working for Organisations?"},"content":{"rendered":"\n
\"Podcast<\/figure>\n\n\n\n

Corporate podcasts<\/strong>, or podcasts produced by organisations for their own audiences, have become increasingly popular in recent years, in Australia and across the globe. Many companies are turning to this medium to connect with their customers and promote their brand. But is it actually working?<\/p>\n\n\n\n

Podcast Perks at a Glance<\/h2>\n\n\n\n

First, let\u2019s first take a look at 5 key benefits of corporate podcasts:<\/p>\n\n\n\n

1. Building deeper connections with audiences<\/h3>\n\n\n\n

One of the main benefits of branded corporate podcasts is that they allow organisations to build a deeper connection with their audiences. Podcasts are typically more intimate and conversational than other forms of media, such as written content or video. <\/p>\n\n\n\n

This can make listeners feel like they are getting to know the company and its employees on a personal level. This in turn, helps build trust and loyalty with the audience, which can translate into increased brand awareness and sales.<\/p>\n\n\n\n

2. Establishing thought leadership<\/h3>\n\n\n\n

Podcasts allow organisations to share their expertise and thought leadership on a particular topic, which can help establish them as a credible source of information in their industry. This enables organisations to differentiate themselves from their competitors and position themselves as leaders in their field.<\/p>\n\n\n\n

For example, our client GIHUB used their podcast Innovating Infrastructure<\/a> to position themselves as thought leaders in the niche global infrastructure space, reaching audiences all over the world. <\/p>\n\n\n\n

3. Reaching new audiences<\/h3>\n\n\n\n

Podcasts are easily shareable, and listeners can subscribe to them so they don't miss an episode. This can help organisations expand their reach and connect with people who may not have otherwise been exposed to their brand.<\/p>\n\n\n\n

4. Improving employee engagement<\/h3>\n\n\n\n

Corporate podcasts can be an effective way to engage employees, and improve company culture. Podcasts featuring employee interviews, company updates, and behind-the-scenes content can give employees a sense of pride and belonging, and make them more invested in the company's success. We\u2019ve worked with companies including: Brown Family Wine Group, Lavazza and Spotlight to help them produce high quality internal podcasts. <\/p>\n\n\n\n

5. Measuring the impact<\/h3>\n\n\n\n

Podcasts are a measurable medium. With the help of podcast hosting platforms, businesses can track the number of downloads, listens, and where their audience is located. This information can be used to optimise and improve the content, and to measure the impact of the podcast on the audience.<\/p>\n\n\n\n

However, creating a successful branded corporate podcast is not a guarantee.<\/h2>\n\n\n\n

Many companies have attempted to launch podcasts and found that it's not as simple as just recording and publishing a few episodes. <\/p>\n\n\n\n

A podcast that fails to engage its audience can be detrimental to a brand<\/strong>. This could be due to poor production quality, lack of a clear value proposition, or a lack of consistency in the content.<\/p>\n\n\n\n